MGM has proactively aligned with the Nation and Macao SAR Government’s policies on parenting education. To make further strides, the Company joins hands with the Women’s General Association of Macau (Women’s Association) to launch the “Connect with Love – Family Education Program” (Program) today, making MGM the first integrated tourism and leisure enterprise in Macau to enter a partnership with the Women’s Association in the interest of advancing family education. The Program is a 3-year community initiative in which the two parties will leverage their complementary resources to implement a three-pronged approach – including the joint establishment of Macau’s first one-stop experiential zone dedicated to family education, “Family Education Promoter Scheme" and “Family Education Series Products". The Program is designed to enhance parenting skills, establish proper family values and uphold traditional Chinese family virtues among local families.
The signing ceremony took place today at Ballroom of MGM COTAI. It was attended by Jiang Zhenyu, Deputy Director of Social Affairs Department of the Liaison Office of the Central People's Government in the Macao SAR; Tang Yuk Wa, Deputy Director of the Social Welfare Bureau; Lau Kam Ling, Chairwoman of the Women’s Association; Un Sio Leng, President of the Women’s Association; Kenneth Feng, President, Chief Strategic and Financial Officer of MGM; and Wendy Yu, Executive Vice President of Human Resources of MGM. Following the ceremony, MGM held a special workshop for households from MGM as well as schools under the Women’s Association to assemble their own tents on-site, conveying a message to encourage local families to build homes with love and passion.
Kenneth Feng, President, Chief Strategic and Financial Officer of MGM, said, “As a responsible corporate citizen, MGM has been actively promoting parenting education. One of our endeavors is the cooperation pact we signed last year with the Education and Youth Development Bureau. This year, we are delighted to ink a partnership with the Women’s Association that enables family education and its intrinsic virtues to grow beyond MGM and permeate into the Macau community. By establishing a shared value among local families, we aim to build a more harmonious society in Macau.”
Lau Kam Ling, Chairwoman of the Women's General Association of Macau, said, “We are very happy to carry out this collaboration with MGM. As the Nation and Macao SAR Government have been vigorously advocating family education in recent years, the discipline already evolves from a family to a national matter. Through the partnership, we will introduce a series of family projects, creating a favorable environment for local families and schools to acquire and embrace the practices of family education. We aspire to work closely with all walks of life to push forward the development of family education.”
The one-stop experiential zone dedicated to family education, jointly founded by MGM and the Women’s Association, will soon be open to the public. It has two themed areas, namely the "Reading Area" and "Experience Area", which feature multiple interactive formats, including e-learning, guided explanations, lectures, etc. The zone – with a target to benefit 100,000 people – is intended to allow participants to gain a better understanding of various family stages, and thus foster parent-child harmonious relationships. A separate electronic exhibition area will be set up within the zone, through which MGM will showcase its efforts in passing on Lingnan culture through lion dance to increase public awareness of cultural inheritance and nationalism.
Besides, the “Family Education Promoter Scheme" is a program comprised of various teaching channels, including professional training courses covering multiple topics such as parenting certificate courses, mental health courses, family-friendly workshops, etc. Additionally, a “WeChat Mini Game" will be launched to enable locals to learn parenting skills on mobile devices with ease. Participants can level up by completing tasks of the mini game, while MGM and the Women’s Association will regularly enlist participants who reach certain levels to join relevant training courses and help organize promotional activities held in the community. Such an approach can strengthen community engagement and further publicize family education in Macau.
To further increase the service effectiveness, the two parties will jointly devise a set of “Family Education Series Products”, including picture books and practical teaching tools. The public can receive the above products and information through promotional platforms like TV, radio, online games and offline workshops, and more.
MGM is an abbreviation for MGM China Holdings Limited (HKEx: 2282) and is a leading developer, owner and operator of gaming and lodging resorts in the Greater China region. We are the holding company of MGM Grand Paradise, SA which holds one of the six gaming concessions to run casino games in Macau. MGM Grand Paradise, SA owns and operates MGM MACAU, the award-winning premium integrated resort located on the Macau Peninsula and MGM COTAI, a contemporary luxury integrated resort in Cotai, which opened in early 2018 and more than doubles our presence in Macau.
MGM MACAU is a Forbes Five-Star luxury integrated resort inspired by the arts with every element of the resort infused with creativity and style. MGM MACAU has approximately 600 guest rooms and suites and boasts a number of distinguishing features, including the architecturally stunning European-inspired Grande Praça, housed under a soaring glass ceiling. MGM MACAU’s world class facilities include the MGM Art Space, dedicating over 5,000 square feet to display authentic works of art, conference and event facilities, spa, and seven signature restaurants and bars to fulfill any gastronomic craving. Our property is conveniently located on the Macau Peninsula and is directly connected to the luxury retail shopping complex, One Central.
MGM COTAI is the latest integrated resort of MGM in China. Designed as the “jewelry box” of Cotai, it offers approximately 1,400 hotel rooms and suites, Asia’s first dynamic theater, meeting space, high end spa, retail offerings and food and beverage outlets as well as the first international Mansion at MGM for the ultimate luxury experience. The Spectacle at MGM COTAI becomes the record holder of the largest free-span gridshell glazed roof (self-supporting) on January 19, 2019, making it the first architectural and structural GUINNESS WORLD RECORDS™ title for Macau, China. MGM COTAI is being developed to drive greater product diversification and bring more advanced and innovative forms of entertainment to Macau as it grows as a global tourist destination. MGM COTAI is the only mega complex and hotel in Macau to gain three-star certification in both Green Building Design and Operation Label, as well as the first hotel in the Greater Bay Area and second in Greater China to receive the certifications.
MGM China is majority owned by MGM Resorts International (NYSE: MGM) one of the world's leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, ARIA, MGM Grand, Mandalay Bay and Park MGM. For more information about MGM Resorts International, visit the Company's website at www.mgmresorts.com.
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